If you came here weighing a lightweight MicroGaps tracking workflow against a pricing engine, the table below is the whole picture. Both start with competitor visibility — what differs is whether the signal ends in an alert or a guarded, tested price move.
What this page is
Six concrete differences — autonomous engine, Shopify-native setup, A/B experiments, demand signals, the floor/ceiling guardrail, and pricing — followed by three honest answers about when tracking is enough. No asterisks, no “contact sales”.
MicroGaps makes sense when competitor visibility is the job. Marginate is for Shopify merchants who want that visibility turned into an autonomous pricing loop.
Side-by-side
The table is the comparison. No fine print, no upsell; just where each product stands on the decisions a Shopify pricing project forces you to make.
| Feature | Marginate | MicroGaps |
|---|---|---|
| Automation | ||
| Autonomous engine | yes: Hourly moves, no human in the loop | not supported: Competitor tracking and alerts; your team decides the response |
| Shopify-native setup | yes: 1-click OAuth, scope-only | partial: Tracking-first workflow; price changes happen in a separate Shopify step |
| Experimentation | ||
| A/B experiments | yes: Built-in per-move split testing | not supported: No native price experiment loop; compare tracked prices manually |
| Demand signals | yes: Conversion spike + sell-through inputs | partial: Competitor-price snapshots; no store conversion signal in the decision |
| Controls | ||
| Transparent floor/ceiling | yes: Numbered band, Monday report flags every skip | not supported: No autonomous move log or floor/ceiling decision to inspect |
| Controls & economics | ||
| Pricing | Tiered, per-store flat | Lightweight monitoring subscription; repricing automation needs another tool |
MicroGaps FAQ
A lightweight tracker can be the right starting point. These three answers make the handoff to an autonomous engine clear.
Also compare
See how Marginate stacks up against the other tools merchants compare us to.
Two weeks on us, no card required. Connect a Shopify sandbox, run one rule against one competitor, and see your first Monday report before you decide anything.