Choose Marginate if…
- You want a fully autonomous engine — not a dashboard you babysit
- You run on Shopify — no middleware, no connector costs
- You want A/B experiments tested inside the same product
If you came here comparing the two, the table below is the whole picture. Same SKU, same Monday report, same goal of a defensible margin — what differs is how each tool gets you there.
What this page is
Six concrete differences — autonomous engine, Shopify-native setup, A/B experiments, demand signals, the floor/ceiling guardrail, and pricing — followed by two honest “choose Prisync if” lists. No asterisks, no “contact sales”.
Marginate is the autonomous pricing engine Shopify merchants run after they've tried Prisync.
Side-by-side
The table is the comparison. No fine print, no upsell; just where each engine stands on the six decisions a Shopify pricing project forces you to make.
| Feature | Marginate | Prisync |
|---|---|---|
| Autonomous engine | Hourly moves, no human in the loop | Manual rules + periodic re-pricing |
| Shopify-native setup | 1-click OAuth, scope-only | Generic connector with middleware |
| A/B experiments | Built-in per-move split testing | Adds split testing as a separate add-on |
| Demand signals | Conversion spike + sell-through inputs | Sell-through only |
| Transparent floor/ceiling | Numbered band, Monday report flags skips | "Min/max" fields, opaque log |
| Pricing | Tiered, per-store flat | Per-SKU pricing, base + enterprise tiers |
Choose your side
Both engines have their place. The three bullets below name when each one wins — without inflating the other tool's weaknesses.
Choose Marginate if…
Choose Prisync if…
Also compare
See how Marginate stacks up against the other tools merchants compare us to.
Two weeks on us, no card required. Connect a Shopify sandbox, run one rule against one competitor, and see your first Monday report before you decide anything.