Autonomous pricing · Shopify

Your prices, always optimal.

Marginate is the autonomous pricing agent for Shopify. It watches competitors, reads demand, and commits the next price to your store — inside the guardrails you set, while you sleep.

Start Free TrialSee pricingHow it works

How the engine works

Four moves, end to end.

Each cycle is a small, explicit decision. Every move is logged. If a step has nothing to do, it does nothing — and that's the report you read on Monday.

Step 01

Watch competitors
Every peer listing is re-priced against your catalog on a polite four-hour schedule. Their moves get recorded, attributed, and tied to the SKU they threatened.

Step 02

Read demand signals
Trends, stock, and conversion deltas fold into a single read of where the market sits today — measured, not guessed.

Step 03

Run A/B experiments
Grounded price tests run on a slice of catalog traffic. Marginate picks the variant that lifts margin and lifts it into the catalog.

Step 04

Push new prices
The chosen price is committed to Shopify through a read-tokens-only scope. A guardrail breach is a skip, not an override — and the skipped move is logged.
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How the engine works

Three moves every hour.

Each cycle is a small, explicit decision. Every move is logged. If a step has nothing to do, it does nothing — and that's the report you read on Monday.

Step 01

Watch competitors
$42.00
$41.50
$43.00
$40.00
$42.00
$41.25
$39.75
$42.50
$41.75
Every peer listing is re-priced against your catalog on a polite four-hour schedule. Their moves get recorded, attributed, and tied to the SKU they threatened.

Step 02

Read demand

demand · 7d

Trends, stock, and conversion deltas fold into a single read of where the market sits today — measured, not guessed.

Step 03

Push prices
ceil$52.00
$45.00
floor$38.00
The chosen price is committed to Shopify through a read-tokens-only scope. A guardrail breach is a skip, not an override — and the skipped move is logged.
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Social proof

Three stores. Three categories. One Monday email.

Marginate is live on independent Shopify stores. Here's what they say after a quarter on the agent — and the result line behind it.

From the blog

Latest from the engine room.

What the repricer is doing, what shipping changes look like under the hood, and what to read in the Monday report.

Read all posts

What it does

Four jobs the agent runs every hour.

Each move is small, explicit, and logged. If a step has nothing to do, it does nothing — and that's the report you read on Monday.

Watch competitors
Every peer listing is re-priced against your catalog on a polite schedule. Their moves get recorded, attributed, and tied to the SKU they threatened.
Read demand
Trends, stock, and conversion deltas are folded into a single read of where the market sits today — measured, not guessed.
Push to Shopify
The chosen price is committed through a read-tokens-only scope. A guardrail breach is a skip, not an override — and the skipped move is logged.
A/B experiments
Run grounded price tests on subsets of traffic. Marginate decides the winner, keeps the variant that lifts margin, and lifts it into the catalog.

Not sure which tier?

See the plans. Cancel any Monday.

Three tiers, billed monthly or annually. Switching takes a Monday. Cancel takes a Monday — no drips, no contracts, no “are you sure” modal.

View pricingQuestions? See the FAQ