Pricing

Pay for the margin. Not for the dashboard.

Three tiers. Switching takes a Monday. Cancel takes a Monday too — no drips, no contracts, no “are you sure” modal.

Manual vs Marginate

What changes when the engine runs the Monday pass.

Manual repricing works. It also costs a team a day every week — and the moves it misses are exactly the ones that drag the margin. Here's how the same five jobs land.

Axis	Manual	Marginate
Hours per repricing pass	4–8 hours on a Monday. Two analysts in a spreadsheet.	Minutes. The engine writes each move, the Monday report reads it.
Cadence	Weekly at best. Daily if a competitor moves hard.	Hourly. Re-reads the catalog each tick and re-decides from scratch.
Missed competitor moves	Whatever happened since the last pass — usually the moves that hurt most.	Every move logged with attribution, even the ones the floor refused.
Margin leak visibility	Surfaced at quarter-end in a BI dashboard nobody owns.	Surfaced the same hour on the Monday margin report, attached to the SKU.
Rollback / override	Re-open the spreadsheet, find the cell, re-key the price.	One click in the dashboard — revert to the last approved price.

Billing, fast

Frequently asked questions

What happens after I choose a plan?: You'll create your account and start the trial, connect Shopify, import your catalog, and set your repricing guardrails. Marginate stays in observe-only mode first, so you can review the signals and proposed changes before switching the engine live.
Can I cancel anytime?: Yes. Cancel from your dashboard whenever you like. Cancellation takes effect at the end of your current billing period, so your subscription won't renew for the next cycle. No drips, no retention playbook, no ‘are you sure’ modal.
Does Marginate store my Shopify credentials?: We never store or expose your Shopify login password, and it never reaches your browser. The scoped Shopify Admin API credential used for the connection is handled server-side through your authenticated credential lifecycle, and you can disconnect or revoke it at any time.

Still have questions about the pricing engine? See the Help center or compare all repricing alternatives.

Not ready to commit yet? Get a free pricing audit.

Want to see the thinking in practice? Read the merchant case studies.