Question 1

How is Marginate different from repricing manually in a spreadsheet?

Accepted Answer

A spreadsheet is a useful snapshot, but it cannot continuously watch competitor changes, stock signals, demand, or your own conversion movement. Marginate checks those signals on its configured cadence, proposes or writes a price only inside the floor and ceiling you set, and logs the trigger behind each move so you can review or roll it back. The result is a repeatable pricing process instead of a daily manual read-and-write cycle.

Question 2

Which Shopify plans and SKU counts does Marginate support?

Accepted Answer

Marginate is designed for Shopify Basic, Shopify, Advanced, Plus, and Shopify B2B stores. Your Shopify plan does not require a Plus-only onboarding path. Store and SKU limits are set by the Marginate plan you choose rather than by Shopify; see the current plan page for the active caps, included stores, and any usage details.

Question 3

Where does the pricing data come from, and how often does it update?

Accepted Answer

Marginate combines the competitor URLs you configure with catalog, stock, demand, and conversion signals available through the connected store and approved integrations. Competitor observations and demand signals are checked hourly in the current product workflow, while the catalog is incrementally resynced every four hours. The engine evaluates on that hourly cadence and only acts within the guardrails you set; it does not promise a price change on every observation.

Question 4

What happens when a competitor goes out of stock or disappears?

Accepted Answer

A competitor going out of stock is recorded as a signal, not treated as an instruction to chase the price down. The engine can skip or lift a move according to your rules and ceiling. If a tracked site stops responding or closes, that observation is marked and excluded from decisions until it becomes reliable again; the event stays visible in the audit history so you can see why a price was or was not changed.

Question 5

How does billing work, and how do I cancel?

Accepted Answer

Marginate uses Stripe-hosted checkout for billing, so card details are handled by Stripe rather than an embedded card form on Marginate. Plans are available on monthly or annual billing where shown on the pricing page. Cancellation is managed from the account billing area and takes effect according to the current billing period; your pricing history and guardrails remain available for export or review rather than disappearing without notice.

Question 6

How is my store data protected?

Accepted Answer

Access is limited to the Shopify scopes and integrations you approve, and store data is kept isolated by store in the application data model. Connections use encryption in transit, and pricing decisions are recorded in an audit trail. Marginate does not claim a certification that it does not yet hold; current security practices, compliance information, and the status of any independent attestation are maintained on the security page.

Question 7

How long does onboarding take, and when will I see a price change?

Accepted Answer

Most stores can connect Shopify and start a catalog import in one session. You then add competitor URLs and confirm the floor, ceiling, and operating mode for your catalog. Marginate can begin in observe-only mode so you can review proposed moves before enabling live writes; the first live change depends on your catalog size, competitor coverage, signal availability, and the guardrails you approve rather than a guaranteed clock time.

Question 8

How is Marginate different from Prisync?

Accepted Answer

Prisync is centered on competitor price monitoring and reporting. Marginate is built to close the loop: it watches the competitor set you configure, combines that observation with store signals, and can commit a price inside your guardrails while keeping a record of the decision. The right choice depends on whether you want monitoring for a human-led workflow or guarded automation.

Question 9

How is Marginate different from Pricefy?

Accepted Answer

Pricefy offers pricing optimization and analytics workflows. Marginate focuses on an autonomous, Shopify-native read-decide-write loop with explicit floor and ceiling guardrails and an audit trail for each move. Compare the current feature details and operating model before deciding which workflow fits your team.

Question 10

How is Marginate different from Price Parrot?

Accepted Answer

Price Parrot is built around competitor matching and synchronization. Marginate uses a broader decision loop: it can watch the peer list you configure, consider demand and stock signals, and write within the floor and ceiling you approve instead of simply following one reference price. The comparison page lays out the practical differences in controls and workflow.

Question 11

How is Marginate different from Quicklizard?

Accepted Answer

Quicklizard serves complex retail pricing programs that may include enterprise workflows, account support, and multiple channels. Marginate is a focused Shopify product for merchants who want a faster self-serve path to guarded repricing and an understandable audit trail. The comparison should be read as a workflow distinction, not a claim that one product fits every retail operation.

Question 12

How is Marginate different from MicroGaps?

Accepted Answer

MicroGaps and Marginate approach pricing from different product positions. Marginate is centered on Shopify-native competitive monitoring, guarded price writes, and a visible decision history; use the side-by-side comparison to check current integration, automation, and workflow details for your store before choosing.

Question 13

How is Marginate different from MicroGards?

Accepted Answer

MicroGards and Marginate may suit different pricing operations and levels of automation. Marginate is designed around a Shopify-native pricing loop with explicit guardrails and an audit trail; the comparison page provides the current detail on supported workflows, integrations, and controls so you can evaluate the fit for your catalog.

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